Famed British photographer Platon is the first person to have his own NFTs, which are now available on the Ethereum blockchain.
The nft eyes are the first set of digital assets to be issued on the NFT platform. They are also known as non-fungible tokens.
Platon, a British photographer well known for his close-up photographs of global leaders, is utilizing NFT images of the human iris to demonstrate how people may be reduced to a single, unidentifiable image. He even painted a self-portrait of his own iris, but he couldn’t distinguish his from anybody else’s in an iris lineup.
Platon exclusively goes by one name, which he likens to Prince.
His first human portrait reduction occurred in June 2021, when he auctioned 12 anonymous irises as NFTs on the LGND.art marketplace, each one valued at $111. People bidding on the NFTs, each of which was a single mint, had no idea whose iris NFT they were purchasing.
They were in for a nice surprise: it turned out they were bidding to buy NFTs of Kobe Bryant, Harry Styles, Harvey Weinstein, James Comey, George Clooney, Donald Trump, Cara Delevingne, Bill Clinton, Caitlyn Jenner, Alicia Keys, Spike Lee, and Maria “Masha” Alyokhina’s irises. They’ve all sold out, but the secondary market has stayed stable since the owners seem to want to keep the odd art pieces.
Images from the sequel to Eye Love You, Eye Hate You (Source: LGND)
Photographer for celebrities
Platon is now obsessed with human rights issues and is more interested with and satisfied by capturing the faces of activists, despite a career littered with great celebrity pictures. As part of a project commissioned by The New Yorker, he spent a year photographing civil rights leaders throughout America in 2008.
While his goal is now noble, his global leader and celebrity shots are famous; he utilized the camera to create tales, often asking controversial or diverse questions – it is his superpower.
Moving into NFTs was a natural step for Platon. “Photographers and artists are known for innovating and pursuing new technology. “We want to explore and go into new spaces,” he adds.
He currently enjoys recording human rights and collaborating with the United Nations on initiatives. He founded The People’s Portfolio, a non-profit that promotes the voices of the marginalized. Important people don’t frighten him since he isn’t easily frightened. “Beware the illusion of dominance,” he says, quoting Martin Luther King. The money collected from the latest NFT dumps goes directly to this charity.
Muhammad Ali as depicted by Platon (Supplied)
Everyone is treated equally by Platon. It makes no difference to him whether they are a human rights advocate, an activist, a former political prisoner, or a leader of state.
“They’re all humans,” says the narrator. Be courteous. “Always be inquisitive,” he advises.
“It’s my duty to be a cultural provocateur,” she says. When I first discovered NFTs, I realized they were a means for me to regain control over my work as an artist. To experience a feeling of empowerment – artists have a long history of relinquishing control over their creative work. I could see how, with NFTs, we were bypassing the intermediaries and getting directly to the collectors. That made sense to me.
“I also realized that using NFTs, I wanted to reintroduce narrative into this fascinating new technology.” It’s about more than technology; it’s a chance to discuss some of society’s most pressing problems, like human rights, climate change, poverty, women’s rights, social inclusion, and racial equality.
“When I heard about the hype around NFTs, I wondered whether I might channel some of that enthusiasm toward significant societal problems.”
Edward Snowden was the subject of Platon’s first NFT. He acknowledges that the world’s whims work in strange ways. The Snowden NFT was auctioned off in April, raising $5.5 million for the Freedom of the Press Charity and $5,000 for his own foundation.
Platon’s seizure of Edward Snowden (Supplied)
Returning to the beginning
Platon, who was born in 1968, attended the Royal College of Art and Saint Martin’s School of Art. He started his career as a photographer in London, where he learned the ropes. Soon, he was collecting pictures in his striking manner, which could be both realistic and dramatic, and establishing a reputation for himself in British Vogue.
John F. Kennedy Jr. was looking for a photographer to launch his new George magazine in New York and didn’t know it. Kennedy selected many of Platon’s portrait photos from magazines and informed his advisers that he wanted that photographer, although not knowing his identity at the time. Kennedy just knew he wanted a photographer to capture individuals in a naturalistic manner. He’d grown up in the inner circle, yet he wanted to portray leaders and celebrities as ordinary people. As a result of his efforts, Platon was discovered and invited to New York.
It was the year 1995. The slogan of the magazine was “Not Just Politics As Usual,” and the pictures were no exception. According to Platon:
“John informed me we were working on a new project that was top-secret.” He wants to make the world’s most powerful individuals feel more human. He granted me access and told me I had to be polite at all times, but he wanted me to do genuine photography.”
When President John F. Kennedy was assassinated in 1999, Platon was working on a cover story for him on the same day. When the FBI met Platon at the airport to deliver the news, he had just arrived in Hollywood.
“I was well established in the United States at the time, but I had to continue without my mentor,” he adds.
It’s the year 2000. The White House is occupied by President Bill Clinton. Esquire Magazine has commissioned Platon to conduct a formal shoot. Platon believes that this will be the last time he shoots a live president (actually, he goes on to shoot six in his illustrious 30-year career).
“Will you show me the love?” he says, camera hanging from his hands like a James Dean cigarette.
Esquire reproduced the Bill Clinton cover in 2008 with Halle Berry because it was so famous. (Image courtesy of Esquire)
The impeachment trial involving the Monica Lewinsky affair had ended a year before, causing immediate anxiety within the White House staff. A silence falls over the room, as everyone stares in disbelief at Platon, while an aide leans over and whispers in Clinton’s ear, “That is not recommended, Mr. President.” In this administration, we’ve got enough love.” Instead, Clinton pushes him aside and says, “Quiet up, shut up, I know what he wants,” in his trademark drawl.
Clinton is seated, hands on knees, legs akimbo, and exuding charm and authority in the iconic crotch image. Afterward, others speculated that the tie was an arrow pointing to the seat of authority.
Putin’s thoughts on the Beatles
In 2007, Russia’s President Vladimir Putin is seen. He was named “Person of the Year” by Time Magazine. Platon is photographing the scene. He considers what he should ask this strong guy. As a result, he inquired about The Beatles. Putin is a big fan of the Beatles, and Paul McCartney is his favorite member of the legendary group. Look at the last picture of Putin, and you’ll see that he’s singing “Yesterday.” “Not back in the USSR,” Platon chuckles.
It’s more than simply asking questions; it’s also storytelling and a means of connecting with his subjects. Sgt. Pepper is Platon’s dog, and he has a son named Jude. Platon is obviously a fan of The Beatles.
Platon photographed the cover of Time’s 2007 Person of the Year issue (Source: Time.com)
Platon has been able to get into the genuine and see into the minds of his subjects thanks to a lifetime of shooting. These topics range from the world’s most powerful individuals to those who have had their authority stripped away from them to others who are just disregarded.
He’s obsessing about the unnoticed right now. “It’s not that they don’t have a voice; it’s simply that no one is paying attention,” he explains.
He appears in all of Platon’s portraits. He went so near to Putin that he could feel his breath on his palms while holding the camera inches from his face.
“It’s 50 percent topic and 50 percent myself,” he says of his photography.
He scorns the continuous snapping of photos and posting of them on social media.
“That isn’t photography; there isn’t a link.” It’s simply a mechanical problem. COVID has plainly said that we have been robbed of our relationship.”
NFT Pussy Riot
Putin was well-known for his hatred of the feminist punk band Pussy Riot, defending their detention on the grounds that they posed a danger to Russia’s moral underpinnings.
After her release from jail, Platon met Nadya Tolokonnikova of Pussy Riot for the first time. He photographed her in his studio ten years ago. They played about in his workshop, making handmade masks out of trash. He took pictures of her wearing masks and without them. He’s quoting from her statement on the dock before being condemned to two years in a prison colony as we talk.
“It’s not us three ladies from a punk rock band who are on trial here,” she added. The Russian Federation, it’s you. It is not for you to pass judgment on us. It is up to history to pass judgment on all of us. And history will determine if our ideals are correct or incorrect.”
To honor her courage, he decided he wanted to merge this emotional statement with her iris in an NFT.
Platon combined her iris with her reciting her declaration of reconciliation to produce a one-of-a-kind NFT. The auction took place in September for seven days, however due to the aforementioned vagaries of life, this NFT did not sell. Platon, on the other hand, is unaffected. He has a lot more irises and reasons to be happy about, and he’s planning many iris NFT releases in the future.
A narrative lies at the heart of each of these droplets. Each iris has a unique tale to tell. Each tale poses a question to the reader.
Prior to the #MeToo movement, director Harvey Weinstein was included in the first drop.
“The picture was themed ‘bad guy Hollywood’ at the time.” We now recognize him as a modern-day monster.
“What if I removed 90 percent, 95 percent of the image?” It was simply reduced to the eye, the doorway to the soul, and then to the iris. So, what can we see? “Are we even qualified to pass judgment?”
This leads us to the drop’s title, “Eye Love You, Eye Hate You II.”
“The eye is the most personal part of the body; we gaze deeply into our partner’s eyes when we are in love,” Platon explains.
“Can we love or hate if everything but the iris is removed?” Who can determine whether all of our irises are indistinguishable?”
The cnn art is an article from the Cointelegraph Magazine. It talks about a famous Brit photographer, Platon, and his work with cryptocurrency.
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